SOCIAL MEDIA MARKETING · SPD GROUP
Social Media Marketing for Builders, Trades & Property Businesses
SPD Group's in-house digital team runs social media for our own 13 businesses and 8 brands, including Crystal Homes, Steel Frames & Trusses, Builder's Warehouse and BuilderAPP. We bring the same playbook to your business: real project content, steady posting and enquiries that reach your phone.
A monthly plan built around your projects, products and seasons, so every post has a job to do.
Posting, captions, hashtags, and replies to comments and messages, all handled by our in-house team.
Reach builders, developers and trade buyers with company-page content and founder posts.
Site progress, before-and-after builds and product shots turned into posts and short videos by our in-house designer.
Meta lead ads targeted by suburb and job type, with enquiries sent straight to your inbox, and cost per lead reported monthly.
Requesting and responding to Google and Facebook reviews, so new customers see proof of your work.
We know the work: knockdown rebuilds, duplexes, steel framing, building supplies and tradie services.
Content and ads focused on the Sydney and NSW suburbs where you actually take jobs.
Social runs alongside your website and Google Business Profile, managed by the same team.
A dedicated client relationship manager, backed by designers, content writers and SEO specialists.
Every tactic is tested first on SPD Group's own businesses before we use it for clients.
See what was posted, who it reached and how many enquiries it produced, in plain English.
Real content, steady posting, measurable enquiries
The same team behind SPD Group's own Facebook, Instagram and LinkedIn channels plans, creates and reports on your social media. Every campaign is built around three goals:
Enquiries
Turn followers into quote requests, calls and showroom visits.
Trust
Show real projects, reviews and the people behind your business.
Reach
Get in front of homeowners, builders and buyers in the suburbs you serve.
Your social team: Deepak Sood (SEO & SMM Specialist), Raj Kumar (Digital Marketing Executive), Lalita (Content Strategist), Neha Verma (UI/UX & Graphic Designer) and Kamal (Client Relationship Manager). Meet the team.
Businesses we market
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